The concept of growth hacking case study on Finnish companies
The digitally revolutionized environment and availability of big data provide firms constantly arising new opportunities to deliver increased value for customers. However, this development has also challenged companies and marketers to adapt and transform their ideology and operating models to meet...
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Other Authors: | , , , , , |
Format: | Master's thesis |
Language: | eng |
Published: |
2023
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Subjects: | |
Online Access: | https://jyx.jyu.fi/handle/123456789/88124 |