The concept of growth hacking case study on Finnish companies

The digitally revolutionized environment and availability of big data provide firms constantly arising new opportunities to deliver increased value for customers. However, this development has also challenged companies and marketers to adapt and transform their ideology and operating models to meet...

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Bibliographic Details
Main Author: Kurikko, Katariina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/88124