The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

Recently, influencer marketing is not only welcomed by brands, but the topic also attracts scholars’ attention. With the rise of e-commerce, social media and influencer marketing in Viet Nam, many brands can easily reach out to micro-influencer for collaborations to promote products and drive sales...

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Bibliographic Details
Main Author: Pham, Phuong Anh
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
e-commerce
micro-influencers
Markkinointi
Marketing
20423
sosiaalinen media
markkinointi
brändäys
autenttisuus
markkinointiviestintä
somevaikuttajat
vaikuttajamarkkinointi
digitaalinen markkinointi
social media
marketing
branding
authenticity
marketing communication
social media influencers
influencer marketing
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/88086

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