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[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kalliokoski, Lauri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-27T05:56:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-27T05:56:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88076", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kilpailu verkkokauppojen v\u00e4lill\u00e4 on tiukkaa, kun suurin osa kuluttajista ostaa tuotteitaan ja palveluitaan verkosta. Verkkokaupan menestykseen vaikuttaa moni tekij\u00e4, mutta yksi t\u00e4rkeimmist\u00e4 on k\u00e4ytt\u00e4j\u00e4kokemus, joka vaikuttaa suoraan \nasiakkaan ostok\u00e4ytt\u00e4ytymiseen. Tiedostamalla k\u00e4ytt\u00e4j\u00e4kokemukseen vaikuttavat p\u00e4\u00e4elementit yritykset voivat kehitt\u00e4\u00e4 verkkokauppaa vastaamaan heid\u00e4n asiakkaiden odotuksia. Siksi tutkielmassa tarkasteltiin erityisesti k\u00e4ytt\u00e4j\u00e4kokemuksen tekij\u00f6it\u00e4 verkkokaupan kontekstissa ja etsittiin keinoja kehitt\u00e4\u00e4 verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemusta. Tutkimuksen fokus oli suoraan kuluttajille myyt\u00e4viss\u00e4 tuotteissa ja palveluissa. L\u00e4htein\u00e4 k\u00e4ytettiin vertaisarvioituja artikkeleita arvostetuista julkaisuista. Tutkimuksessa huomattiin, ett\u00e4 k\u00e4ytett\u00e4vyys on merkitt\u00e4v\u00e4 tekij\u00e4 k\u00e4ytt\u00e4j\u00e4kokemuksen muodostumisessa ja sen perusta. K\u00e4ytt\u00e4j\u00e4kokemukseen liittyvill\u00e4 muilla seikoilla, kuten esimerkiksi luottamuksella, koukuttavuudella ja sivustolla olevan informaation laadulla oli vaikutus. Tutkimus esitteli my\u00f6s suuntaa antavia ohjeita verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemuksen kehitt\u00e4miseksi. Lis\u00e4ksi visuaalisilla elementeill\u00e4 on suuri merkitys verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemukseen. Hyvin suunniteltu ulkoasu, selke\u00e4 navigointi ja houkuttelevat kuvat voivat kaikki vaikuttaa siihen, kuinka k\u00e4ytt\u00e4j\u00e4 kokee verkkokaupan. Visuaaliset elementit voivat my\u00f6s lis\u00e4t\u00e4 verkkokaupan luotettavuutta ja her\u00e4tt\u00e4\u00e4 asiakkaan mielenkiinnon, mik\u00e4 voi parantaa verkkokaupan menestyst\u00e4. Kasvava kilpailu verkkokauppojen v\u00e4lill\u00e4 verkostoituvassa maailmassa asettaa suunnittelijoille yh\u00e4 suurempia haasteita, kun he pyrkiv\u00e4t saamaan oman palvelunsa muiden huomioon. Koska teknologia kehittyy nopeasti ja ohella k\u00e4ytt\u00e4j\u00e4kokemukseen tulee uusia elementtej\u00e4, vanhentuu tutkimustulokset nopeasti. T\u00e4ten on syyt\u00e4 tehd\u00e4 jatkotutkimuksia aiheesta s\u00e4\u00e4nn\u00f6llisin v\u00e4liajoin", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-27T05:56:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-27T05:56:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "21", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Verkkokauppojen k\u00e4ytett\u00e4vyyden ja visuaalisten ominaisuuksien vaikutus asiakkaan k\u00e4ytt\u00e4j\u00e4kokemukseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306274137", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkopalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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