The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia

The role of crisis communication and personalization on consumer trust during the energy crisis case Lumme Energia

Bibliographic Details
Main Author: Savo, Riikka
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
consumer trust
energy crisis
digitaalinen markkinointi
personointi
kriisiviestintä
sähköyhtiöt
digital marketing
personifying
crisis communication
electric companies
Online Access: https://jyx.jyu.fi/handle/123456789/87936
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author Savo, Riikka
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle Savo, Riikka The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia consumer trust energy crisis digitaalinen markkinointi personointi kriisiviestintä sähköyhtiöt digital marketing personifying crisis communication electric companies
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title The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
title_full The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
title_fullStr The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
title_full_unstemmed The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
title_short The role of crisis communication and personalization on consumer trust during the energy crisis
title_sort role of crisis communication and personalization on consumer trust during the energy crisis case lumme energia
title_sub case Lumme Energia
title_txtP The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
topic consumer trust energy crisis digitaalinen markkinointi personointi kriisiviestintä sähköyhtiöt digital marketing personifying crisis communication electric companies
topic_facet consumer trust crisis communication digitaalinen markkinointi digital marketing electric companies energy crisis kriisiviestintä personifying personointi sähköyhtiöt
url https://jyx.jyu.fi/handle/123456789/87936 http://www.urn.fi/URN:NBN:fi:jyu-202306203991
work_keys_str_mv AT savoriikka roleofcrisiscommunicationandpersonalizationonconsumertrustduringtheenergycrisiscaselu AT savoriikka theroleofcrisiscommunicationandpersonalizationonconsumertrustduringtheenergycrisiscas

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