The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia

The role of crisis communication and personalization on consumer trust during the energy crisis case Lumme Energia

Bibliographic Details
Main Author: Savo, Riikka
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
consumer trust
energy crisis
digitaalinen markkinointi
personointi
kriisiviestintä
sähköyhtiöt
digital marketing
personifying
crisis communication
electric companies
Online Access: https://jyx.jyu.fi/handle/123456789/87936
Description
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