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[{"key": "dc.contributor.advisor", "value": "Newby, Andrew", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Yoken, Hannah", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Viikki, Jenna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-19T07:18:29Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-19T07:18:29Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87909", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Etel\u00e4-Korea k\u00e4vi l\u00e4pi nopean talouskasvun 1900-luvun toisella puoliskolla. Maa kehittyi sodan runtelemasta valtiosta rikkaaksi demokratiaksi vain muutamassa vuosikymmeness\u00e4, ja 1990-luvulta alkaen korealainen populaarikulttuuri, kuten televisiodraamat, musiikki ja muoti, ovat levinneet maailmanlaajuiseksi ilmi\u00f6ksi, joka tunnetaan nimell\u00e4 Hallyu. Maan ekonominen ja teknologinen kehittyminen ja avautuminen ulkomaailmalle on johtanut perinteisten arvojen taantumiseen talouden uusien vaatimusten tielt\u00e4, mutta korealaisen kulttuurin kehittyess\u00e4 taloutta hitaammin, ovat erityisesti naiset j\u00e4\u00e4neet hankalaan tilanteeseen, erilaisten odotusten konfliktiin.\n\nTutkin korealaista naiskuvaa Hallyu-mediassa, l\u00e4htein\u00e4ni kolme Hallyun eri aikoina tehty\u00e4 draamaa: \nWinter Sonata (2002), Boys Over Flowers (2009) ja Fight For My Way (2017). K-Draamassa naiset esitet\u00e4\u00e4n erityisesti 2000-luvun alussa hyvin konfutselaiseen ihanteeseen sopivina: viattomina, n\u00f6yrin\u00e4 ja itseuhrautuvaisina. K-Draaman maailma, joka on ennen kaikkea idealistinen ja kauniiksi kuvattu, s\u00e4ilytt\u00e4\u00e4 raaminsa 2020-luvulle saakka. Hahmojen, etenkin naisten kokemat ongelmat k\u00e4sitteliv\u00e4t 2000-luvun alussa ennen kaikkea ihmissuhteita ja rakkautta, ja yleis\u00f6n ollessa p\u00e4\u00e4asiassa it\u00e4aasialaisia naisia, olivat draamat my\u00f6s suunnattu ja kehitetty t\u00e4h\u00e4n demografiaan sopiviksi. 2010-luvun lopulla t\u00e4t\u00e4 konfliktia perinteiden ja modernien odotusten ja unelmien v\u00e4lill\u00e4, erityisesti sit\u00e4 miten naisten odotettiin olevan sek\u00e4 uhrautuvia koti\u00e4itej\u00e4 ett\u00e4 ahkeria uranaisia, alettiin k\u00e4sitell\u00e4 yh\u00e4 enemm\u00e4n, ja ty\u00f6st\u00e4 tuli K-Draamassa t\u00e4rke\u00e4mpi teema kuin koskaan aikaisemmin. Yleis\u00f6n ollessa maailmanlaajuinen ja monipuolisempi, my\u00f6s Hallyu-tuotteet kuten K-Draama vastasivat t\u00e4h\u00e4n muutokseen, ja ne ovatkin pysyneet nuorisokulttuurin muutosten aallonharjalla miltei koko olemassaolonsa ajan.\n \nMy\u00f6s suoria eroavaisuuksia todellisuuden ja draaman v\u00e4lilt\u00e4 l\u00f6ytyy \u2013 plastiikkakirurgian suuren suosion my\u00f6t\u00e4 aihetta k\u00e4sitell\u00e4\u00e4n draamoja my\u00f6den, mutta fyysisen kauneuden korostaminen ja kehon muokkaaminen n\u00e4hd\u00e4\u00e4n yh\u00e4 negatiivisena asiana, jota haluttavat, esimerkilliset p\u00e4\u00e4henkil\u00f6t ei v\u00e4t milloinkaan tee. Korealaiset viihdytt\u00e4j\u00e4t, idolit, ovat ankaran kritiikin kohteena maan sis\u00e4ll\u00e4, kun \nulkomaille he edustavat korealaisia ihanteita. Hallyu on taipunut kansainv\u00e4lisen yleis\u00f6n tarpeisiin ja \nmukailee kansainv\u00e4lisi\u00e4 kulttuurin trendej\u00e4 enemm\u00e4n kuin korealaisen yhteiskunnan omia muutoksia \u2013 K-Draaman naisprotagonistit ovat pohjimmiltaan feministisempi\u00e4, voimaantuneempia ja kansainv\u00e4lisesti tietoisempia kuin mit\u00e4 tavallisilta korealaisilta naisilta odotetaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-19T07:18:29Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-19T07:18:29Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Hallyu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "draama", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Social change and female desirability in contemporary South Korea : the case of Hallyu Drama", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306193964", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Historian ja etnologian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of History and Ethnology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yleinen historia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "General History", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3033", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kungfutselaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "populaarikulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sukupuoliroolit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sukupuoli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskunnallinen muutos", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "view of women", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Confucianism", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "women", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": 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