Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

Power of employees on social media examining the influences between brand-related user-generated content of Teknos brand on social media

Bibliographic Details
Main Author: Pasanen, Merikke
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
brand advocate
brand advocacy program
employee engagement
brändit
työntekijät
sosiaalinen media
markkinointiviestintä
brands
employees
social media
marketing communication
Online Access: https://jyx.jyu.fi/handle/123456789/87907
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author Pasanen, Merikke
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Pasanen, Merikke Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Pasanen, Merikke
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spellingShingle Pasanen, Merikke Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media brand advocate brand advocacy program employee engagement brändit työntekijät sosiaalinen media markkinointiviestintä brands employees social media marketing communication
subject_txtF Markkinointi
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title Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
title_full Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
title_fullStr Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
title_full_unstemmed Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
title_short Power of employees on social media
title_sort power of employees on social media examining the influences between brand related user generated content of teknos brand on social media
title_sub examining the influences between brand-related user-generated content of Teknos brand on social media
title_txtP Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media
topic brand advocate brand advocacy program employee engagement brändit työntekijät sosiaalinen media markkinointiviestintä brands employees social media marketing communication
topic_facet brand advocacy program brand advocate brands brändit employee engagement employees marketing communication markkinointiviestintä social media sosiaalinen media työntekijät
url https://jyx.jyu.fi/handle/123456789/87907 http://www.urn.fi/URN:NBN:fi:jyu-202306193962
work_keys_str_mv AT pasanenmerikke powerofemployeesonsocialmediaexaminingtheinfluencesbetweenbrandrelatedusergenerat

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