Power of employees on social media examining the influences between brand-related user-generated content of Teknos brand on social media

Bibliographic Details
Main Author:	Pasanen, Merikke
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	brand advocate brand advocacy program employee engagement brändit työntekijät sosiaalinen media markkinointiviestintä brands employees social media marketing communication
Online Access:	https://jyx.jyu.fi/handle/123456789/87907

Internet

https://jyx.jyu.fi/handle/123456789/87907