Power of employees on social media examining the influences between brand-related user-generated content of Teknos brand on social media
The primary scope and aim of this thesis is to provide an overview of how customers and other external stakeholders perceive brand related and user-generated content on social media affecting their brand engagement and trust. Additionally, this thesis focuses on identifying what kind of advocates ar...
| Main Author: | |
|---|---|
| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/87907 |