Signaling sustainability a study of environmental communication in the building sector

Sustainability communication has become a top priority for B2B corporate communication strategies. The building sector, in particular, faces a challenge in effectively conveying their environmental responsibility amidst the saturation of sustainability messaging and the public's raised expectat...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Ahmed, Aya
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2023
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/86885