Signaling sustainability : a study of environmental communication in the building sector

Signaling sustainability a study of environmental communication in the building sector

Sustainability communication has become a top priority for B2B corporate communication strategies. The building sector, in particular, faces a challenge in effectively conveying their environmental responsibility amidst the saturation of sustainability messaging and the public's raised expectat...

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Bibliographic Details
Main Author: Ahmed, Aya
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
CSR
sustainability communication
signaling
B2B communication
Viestinnän johtaminen
Corporate Communication
2043
viestintä
kestävä kehitys
ympäristöviestintä
yritysviestintä
ympäristövastuu
viestintätutkimus
asymmetria
communication
sustainable development
environmental communication
corporate communications
environmental responsibility
communication studies
asymmetry
Online Access: https://jyx.jyu.fi/handle/123456789/86885

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