From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

From pixels to fame an empirical study of Virtual Influencers and gen Z customer engagement

Bibliographic Details
Main Author: KHUAT, Hoàng
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Virtual Influencers
parasocial interaction
influencers’ attributes
customer engagement
z-sukupolvi
sosiaalinen media
vaikuttajamarkkinointi
somevaikuttajat
generation z
social media
influencer marketing
social media influencers
Online Access: https://jyx.jyu.fi/handle/123456789/86822
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author KHUAT, Hoàng
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle KHUAT, Hoàng From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement Virtual Influencers parasocial interaction influencers’ attributes customer engagement z-sukupolvi sosiaalinen media vaikuttajamarkkinointi somevaikuttajat generation z social media influencer marketing social media influencers
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title From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
title_full From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
title_fullStr From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
title_full_unstemmed From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
title_short From pixels to fame
title_sort from pixels to fame an empirical study of virtual influencers and gen z customer engagement
title_sub an empirical study of Virtual Influencers and gen Z customer engagement
title_txtP From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
topic Virtual Influencers parasocial interaction influencers’ attributes customer engagement z-sukupolvi sosiaalinen media vaikuttajamarkkinointi somevaikuttajat generation z social media influencer marketing social media influencers
topic_facet Virtual Influencers customer engagement generation z influencer marketing influencers’ attributes parasocial interaction social media social media influencers somevaikuttajat sosiaalinen media vaikuttajamarkkinointi z-sukupolvi
url https://jyx.jyu.fi/handle/123456789/86822 http://www.urn.fi/URN:NBN:fi:jyu-202305092905
work_keys_str_mv AT khuathoang frompixelstofameanempiricalstudyofvirtualinfluencersandgenzcustomerengagement

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