From pixels to fame an empirical study of Virtual Influencers and gen Z customer engagement
Virtual Influencers (VIs) are artificially-generated characters that are designed to behave like real social media influencers. These digital natives are becoming increasingly popular as brands seek new ways to engage with younger audiences. Being a fresh subject of interest, extant literature has m...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/86822 |