APA (7th ed.) Citation

KHUAT, H., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). From pixels to fame: An empirical study of Virtual Influencers and gen Z customer engagement.

Chicago Style (17th ed.) Citation

KHUAT, Hoàng, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. From Pixels to Fame: An Empirical Study of Virtual Influencers and Gen Z Customer Engagement. 2023.

MLA (9th ed.) Citation

KHUAT, Hoàng, et al. From Pixels to Fame: An Empirical Study of Virtual Influencers and Gen Z Customer Engagement. 2023.