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[{"key": "dc.contributor.advisor", "value": "Baumeister, Stefan", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tiainen, Noora", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-04-05T10:25:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-04-05T10:25:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86273", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ruoan tuotannolla on huomattava vaikutus ilmaston muutokseen, ihmisten terveyteen sek\u00e4 vallitseviin sosiaalisiin haasteisiin niin yksil\u00f6- kuin yhteis\u00f6tasolla. Ruokavalioiden muuttamista on esitetty keskeisen\u00e4 tekij\u00e4n\u00e4 ihmisten terveydentilan kohentamiseksi, \nruoan turvallisuuden takaamiseksi sek\u00e4 ilmastovaikutusten v\u00e4hent\u00e4miseksi erityisesti kehittyneiss\u00e4 maissa. Kuluttajilla on keskeinen rooli muutosten toimeenpanossa. T\u00e4ll\u00e4 hetkell\u00e4 kuluttajien positiiviset asenteet muutosta kohtaan eiv\u00e4t kuitenkaan ylet\u00e4 toiminnan tasolle. \n\nYhteisty\u00f6ss\u00e4 suomalaisen monialayhti\u00f6 Keskon kanssa, t\u00e4m\u00e4 pro gradu tutkii suomalaisten kuluttajien kokemia esteit\u00e4 kest\u00e4v\u00e4mm\u00e4n ruoan ostamiselle. Lis\u00e4ksi tutkielma\nselvitt\u00e4\u00e4 suomalaisten jo tekemi\u00e4 kest\u00e4v\u00e4\u00e4 kehityst\u00e4 edist\u00e4vi\u00e4 muutoksia ruoan kuluttamisessa. Tutkimustavoitteet pohjautuvat kattavaan kirjallisuuskatsaukseen kest\u00e4v\u00e4n ruoan, ruokavalioiden sek\u00e4 k\u00e4ytt\u00e4ytymisen muutokseen ymp\u00e4rilt\u00e4. Tutkimuksen luonne on kvantitatiivinen ja se toteutettiin verkkokyselyn\u00e4 syksyll\u00e4 2022.\n\nTutkimuksessa kuluttajat arvioivat merkitt\u00e4vimmiksi esteiksi kest\u00e4v\u00e4n ruoan ostamiselle: tottumuksen, lihasta nauttimisen sek\u00e4 koetun korkean hinnan. Aineisto kuitenkin esitt\u00e4\u00e4 arvot sek\u00e4 asenteet merkitt\u00e4v\u00e4mmiksi esteiksi ja on oletettavaa, etteiv\u00e4t kuluttajat tiedosta n\u00e4iden todellista merkitt\u00e4vyytt\u00e4 ruokaostoksia tehdess\u00e4\u00e4n. Alhaisimmiksi esteet ruokatottumusten muuttamiselle kokivat nuoret, korkeasti koulutetut, Etel\u00e4-Suomessa asuvat ja aiheen parissa ty\u00f6skentelev\u00e4t naiset.\n\nKuluttajat tunnistavat kest\u00e4v\u00e4n ruoan kuluttamisen t\u00e4rkeyden, mutta vain kolmas vastaajista on kehitt\u00e4nyt ruokatottumuksiaan kest\u00e4v\u00e4mp\u00e4\u00e4n suuntaan. Vallitsevimmat muutokset olivat kasvipohjaisten tuotteiden k\u00e4yt\u00f6n lis\u00e4\u00e4minen ja lihatuotteiden k\u00e4yt\u00f6n \nv\u00e4hent\u00e4minen. K-ruoka applikaatiossa useinten seurattiin kotimaisten tuotteiden kulutusta ja t\u00e4lle my\u00f6s asetettiin terveellisyytt\u00e4 ja ymp\u00e4rist\u00f6j\u00e4lke\u00e4 useammin tavoitetaso, vaikkakaan suurin osa kuluttajista ei seurannut ostamiensa tuotteiden kest\u00e4vyystasoa. Yhteenvetona voidaan todeta, ett\u00e4 strategia, joka huomioi suomalaisten arvot, luo sosiaalisesti hyv\u00e4ksyv\u00e4n ilmapiirin muutokselle, laajentaa kuluttajien tiet\u00e4myst\u00e4 kest\u00e4vist\u00e4 p\u00e4\u00e4t\u00f6ksist\u00e4, tarjoaa taloudellisia kannustimia, voi pienin askelin toteutettuna madaltaa esteit\u00e4 ruokatottumuksien muuttamiseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Food production significantly impacts climate change, rising health, and social issues on both individual and societal levels. Dietary shifts have been suggested as a key strategy to improve health, maintain food security, and reduce environmental impacts, especially in developed countries. Consumers play a crucial part in implementing the transit, but today the willingness to act does not turn into action.\n\nResearch objectives relating to sustainable food consumption, behaviour change, and sustainable diets are formed based on the comprehensive overview of previous liter ature addressing the barriers on the way of sustainable food purchasing. In cooperation with the Finnish retailing conglomerate Kesko, this Master\u2019s Thesis aims to investigate consumers\u2019 perceived barriers to more sustainable food purchasing to understand factors creating a gap between attitudes and occurring behaviour. In addition, the thesis examines Finnish consumers\u2019 food consumption-related habit improvements. The study has a \nquantitative approach, and to collect data, an online survey was carried out in the autumn of 2022.\n\nConsumers report habits and routines, enjoyment of eating meat and perceived high price as the greatest barriers to shift. However, statistics show values and attitudes play an even more critical part than any reported barrier, and the result suggests that consumers do not recognise their importance for food consumption. The barrier percep tion was found to be the lowest for those being female, highly educated, young, living in Southern Finland and working on the topic.\n\nThe importance of consuming sustainable food is acknowledged, but only a third of the respondents have improved their food consumption habits. Increasing the share of plant-based products in the diet and decreasing meat consumption were most often applied habit changes. Consumption of local food products was the most popular sustainability aspect to follow and set targets. However, most consumers did not follow their pur chase levels or had not set targets for them in the K-ruoka app. In a nutshell, choosing the strategy that notifies Finns\u2019 values, communicates societal acceptance of the habit shift, widens the consumers\u2019 knowledge base on sustainability issues, offers economic initiatives, and does this through baby steps might be a comfortable strategy to lower Finnish consumers perceived barriers for sustainable food purchasing.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-04-05T10:25:05Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-04-05T10:25:05Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "84", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sustainable food", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "behavioural change", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 ruoka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytymisen muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202304052404", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "3000", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The 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