Persuasion tactics used in corporate and activists’ communication

Persuasion tactics used in corporate and activists’ communication

Persuasion or persuasive attempts are inevitable part of human communication. The process of convincing someone to change their attitude, belief, or behavior is vital for corporate communication. Scholars have been researching persuasion as a phenomenon to understand triggers that alter human’s beha...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Arti, Alina
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2023
Aiheet:
persuasion tactics
misinformation
activists’ communication
Viestinnän johtaminen
Corporate Communication
2043
aktivistit
yritysviestintä
viestintä
suostuttelu
activists
corporate communications
communication
persuasion
Linkit: https://jyx.jyu.fi/handle/123456789/86266

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