The role of interaction quality in use of AI-based voice-assistant systems evidence from Finland.

This study focuses on the influence of interaction quality on users’ intention to use AI-based voice assistance systems (VAS). The study is conducted in Finland and reveals users’ behaviors toward AI-based VAS utilization. The researcher conducted empirical testing to understand the impact of inform...

Full description

Bibliographic Details
Main Author: Chaudary, Ahmad
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/85968
_version_ 1826225754371784704
author Chaudary, Ahmad
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Chaudary, Ahmad Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Chaudary, Ahmad Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Chaudary, Ahmad
datasource_str_mv jyx
description This study focuses on the influence of interaction quality on users’ intention to use AI-based voice assistance systems (VAS). The study is conducted in Finland and reveals users’ behaviors toward AI-based VAS utilization. The researcher conducted empirical testing to understand the impact of information quality and system quality on interactions with an intention to use AI-based VAS. The research design was quantitative survey-based research, and primary data through self-administrated surveys was collected from Finland. Item response theory was utilized to determine the population of the study, and the researcher received 100 fully filled responses. The data was analyzed using partial least square (PLS) regression software. PLS was used for structural equation modeling (SEM) and for advanced analysis (i.e., model testing). The findings of the study show that system quality and information quality are positively and strongly related to the interaction quality of AI-based VAS. In addition, the results indicated that consumers were more likely to use AI-based VAS when the interaction quality is higher. The current research has both practical and theoretical implications. From a theoretical perspective, the research adds to the IS (Information System) success model and the existing debate on user interactions with technology. From a managerial point of view, the researcher concludes that technology developers and innovators should enhance the quality of information and systems of AI-based VAS so that people can interact with AI-based VAS more effectively. The limitations and future research of the study are discussed at the end of the thesis.
first_indexed 2024-09-11T08:53:08Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.advisor", "value": "A. Shaikh, Aijaz", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Chaudary, Ahmad", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-03-13T07:02:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-03-13T07:02:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/85968", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study focuses on the influence of interaction quality on users\u2019 intention to use AI-based voice assistance systems (VAS). The study is conducted in Finland and reveals users\u2019 behaviors toward AI-based VAS utilization. The researcher conducted empirical testing to understand the impact of information quality and system quality on interactions with an intention to use AI-based VAS. \nThe research design was quantitative survey-based research, and primary data through self-administrated surveys was collected from Finland. Item response theory was utilized to determine the population of the study, and the researcher received 100 fully filled responses. The data was analyzed using partial least square (PLS) regression software. PLS was used for structural equation modeling (SEM) and for advanced analysis (i.e., model testing). \nThe findings of the study show that system quality and information quality are positively and strongly related to the interaction quality of AI-based VAS. In addition, the results indicated that consumers were more likely to use AI-based VAS when the interaction quality is higher. \nThe current research has both practical and theoretical implications. From a theoretical perspective, the research adds to the IS (Information System) success model and the existing debate on user interactions with technology. From a managerial point of view, the researcher concludes that technology developers and innovators should enhance the quality of information and systems of AI-based VAS so that people can interact with AI-based VAS more effectively. The limitations and future research of the study are discussed at the end of the thesis.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-03-13T07:02:42Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-03-13T07:02:42Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "39", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "interaction quality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "information quality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "system quality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "AI-based voice assistance system (VAS)", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "information system success model", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202303132123", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laatu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietoj\u00e4rjestelm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "interaction", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "artificial intelligence", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "quality", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data systems", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_85968
language eng
last_indexed 2025-02-18T10:56:55Z
main_date 2023-01-01T00:00:00Z
main_date_str 2023
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/1f021e27-0907-438c-ad35-87f33fdc6186\/download","text":"URN:NBN:fi:jyu-202303132123.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2023
record_format qdc
source_str_mv jyx
spellingShingle Chaudary, Ahmad The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland. interaction quality information quality system quality AI-based voice assistance system (VAS) information system success model Markkinointi Marketing 20423 vuorovaikutus tekoäly laatu tietojärjestelmät interaction artificial intelligence quality data systems
title The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.
title_full The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.
title_fullStr The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland. The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.
title_full_unstemmed The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland. The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.
title_short The role of interaction quality in use of AI-based voice-assistant systems
title_sort role of interaction quality in use of ai based voice assistant systems evidence from finland
title_sub evidence from Finland.
title_txtP The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.
topic interaction quality information quality system quality AI-based voice assistance system (VAS) information system success model Markkinointi Marketing 20423 vuorovaikutus tekoäly laatu tietojärjestelmät interaction artificial intelligence quality data systems
topic_facet 20423 AI-based voice assistance system (VAS) Marketing Markkinointi artificial intelligence data systems information quality information system success model interaction interaction quality laatu quality system quality tekoäly tietojärjestelmät vuorovaikutus
url https://jyx.jyu.fi/handle/123456789/85968 http://www.urn.fi/URN:NBN:fi:jyu-202303132123
work_keys_str_mv AT chaudaryahmad roleofinteractionqualityinuseofaibasedvoiceassistantsystemsevidencefromfinland AT chaudaryahmad theroleofinteractionqualityinuseofaibasedvoiceassistantsystemsevidencefromfinland