Consumers’ views on utilizing social media influencers in organization’s CSR communication

Consumers’ views on utilizing social media influencers in organization’s CSR communication

Bibliographic Details
Main Author: Korpiala, Ella
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
social media influencer
influencer communication
commercial collaboration
corporate social responsibility
CSR communication
skeptisismi
viestintä
kuluttajat
sosiaalinen media
yritysvastuu
skepticism
communication
consumers
social media
corporate responsibility
Online Access: https://jyx.jyu.fi/handle/123456789/85082
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author Korpiala, Ella
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043
author_facet Korpiala, Ella Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043 Korpiala, Ella
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spellingShingle Korpiala, Ella Consumers’ views on utilizing social media influencers in organization’s CSR communication social media influencer influencer communication commercial collaboration corporate social responsibility CSR communication skeptisismi viestintä kuluttajat sosiaalinen media yritysvastuu skepticism communication consumers social media corporate responsibility
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title Consumers’ views on utilizing social media influencers in organization’s CSR communication
title_full Consumers’ views on utilizing social media influencers in organization’s CSR communication
title_fullStr Consumers’ views on utilizing social media influencers in organization’s CSR communication Consumers’ views on utilizing social media influencers in organization’s CSR communication
title_full_unstemmed Consumers’ views on utilizing social media influencers in organization’s CSR communication Consumers’ views on utilizing social media influencers in organization’s CSR communication
title_short Consumers’ views on utilizing social media influencers in organization’s CSR communication
title_sort consumers views on utilizing social media influencers in organization s csr communication
title_txtP Consumers’ views on utilizing social media influencers in organization’s CSR communication
topic social media influencer influencer communication commercial collaboration corporate social responsibility CSR communication skeptisismi viestintä kuluttajat sosiaalinen media yritysvastuu skepticism communication consumers social media corporate responsibility
topic_facet CSR communication commercial collaboration communication consumers corporate responsibility corporate social responsibility influencer communication kuluttajat skepticism skeptisismi social media social media influencer sosiaalinen media viestintä yritysvastuu
url https://jyx.jyu.fi/handle/123456789/85082 http://www.urn.fi/URN:NBN:fi:jyu-202301191383
work_keys_str_mv AT korpialaella consumersviewsonutilizingsocialmediainfluencersinorganizationscsrcommunication

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