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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "H\u00e4yh\u00e4nen, Essi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-12-20T05:29:16Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-12-20T05:29:16Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/84502", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisaation my\u00f6t\u00e4 kuluttajilla on mahdollisuus hy\u00f6dynt\u00e4\u00e4 asiakasmatkansa aikana saumattomasti ja jopa samanaikaisesti yh\u00e4 useampia kanavia ja kontaktipisteit\u00e4. T\u00e4ss\u00e4 tutkimuksessa pyrit\u00e4\u00e4n selvitt\u00e4m\u00e4\u00e4n, miten kuluttajat kokevat itsepalveluteknologian k\u00e4yt\u00f6n lahjakorttien ostamisessa. Tutkimuksen tavoitteena oli tarkastella, miten kuluttajat kokevat min\u00e4pystyvyytt\u00e4 itsepalveluteknologiaa k\u00e4ytt\u00e4ess\u00e4\u00e4n, ja ker\u00e4t\u00e4 el\u00e4mysautomaatin kriittisi\u00e4 k\u00e4ytt\u00f6kokemuksia. Tutkielma koostuu kahdesta osasta. Ensimm\u00e4inen osa esittelee aiemman kirjallisuuden, ja toinen osa k\u00e4sitt\u00e4\u00e4 tutkimuksen empiirisen osan. Tutkimuksen teoreettisena viitekehyksen\u00e4 hy\u00f6dynnettiin aiempaa kirjallisuutta omnikanavaisuudesta ja teknologisesta min\u00e4pystyvyydest\u00e4. Omnikanavaisuudella tarkoitetaan kaikki kanavat ja kontaktipisteet integroivaa ymp\u00e4rist\u00f6\u00e4. Teknologinen min\u00e4pystyvyys taas kuvaa ihmisen omaa k\u00e4sityst\u00e4 kyvyist\u00e4\u00e4n k\u00e4ytt\u00e4\u00e4 teknologiaa. Tutkimusmetodiksi valikoitui laadullisen tutkimuksen laji fenomenografia. Empiirinen tutkimusaineisto ker\u00e4ttiin puolistrukturoituina teemahaastatteluina. Tiedonkeruun ja analyysin tukena hy\u00f6dynnettiin kriittisten tapahtumien menetelm\u00e4\u00e4, jonka avulla havainnoitiin kriittisi\u00e4 k\u00e4ytt\u00f6kokemuksia. Tutkimus rajattiin koskemaan ainoastaan El\u00e4myslahjat Oy:t\u00e4. Tutkimuksessa haastateltiin suomalaisia 23\u201367-vuotiaita kuluttajia, jotka olivat ostaneet lahjakortin el\u00e4mysautomaatista. Haastattelut toteutettiin et\u00e4yhteyden v\u00e4lityksell\u00e4 Zoomissa ja puhelimitse. Haastatteluaineisto analysoitiin teemoittelua hy\u00f6dynt\u00e4m\u00e4ll\u00e4. Tutkimuksen tulosten perusteella tunnistettiin erilaisia min\u00e4pystyvyyteen vaikuttavia tekij\u00f6it\u00e4, kuten aiemmat kokemukset ja kiinnostus teknologiaa kohtaan. Haastateltavien kertomuksissa korostuneita negatiivisia k\u00e4ytt\u00f6kokemuksia olivat esimerkiksi hakutoiminnon ongelmat ja rekister\u00f6ityminen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-12-20T05:29:16Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-12-20T05:29:16Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "omnikanavaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasmatka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologinen min\u00e4pystyvyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "itsepalveluteknologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "itsepalveluostaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Min\u00e4pystyvyys itsepalveluostamisessa : kuluttajien kokemuksia lahjakorttien ostamisesta el\u00e4mysautomaatilla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202212205755", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": 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