E-commerce managers' perceptions of pricing strategies

E-commerce managers' perceptions of pricing strategies

This thesis strives to examine e-commerce managers' perspectives regarding their pricing strategies to gain a better understanding of their motivations and challenges during the price-setting journey. With this purpose in mind, the three research questions are formed to examine factors that inf...

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Bibliographic Details
Main Author: Hoang, Thu
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
Markkinointi
Marketing
20423
hinnoittelu
verkkokauppa
hinnanmuodostus
strategiat
pricing
electronic commerce
price formation
strategies
Online Access: https://jyx.jyu.fi/handle/123456789/84232

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