E-commerce managers' perceptions of pricing strategies

E-commerce managers' perceptions of pricing strategies

This thesis strives to examine e-commerce managers' perspectives regarding their pricing strategies to gain a better understanding of their motivations and challenges during the price-setting journey. With this purpose in mind, the three research questions are formed to examine factors that inf...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Hoang, Thu
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Markkinointi
Marketing
20423
hinnoittelu
verkkokauppa
hinnanmuodostus
strategiat
pricing
electronic commerce
price formation
strategies
Linkit: https://jyx.jyu.fi/handle/123456789/84232

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