| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Dlaske, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vartiainen, Maria", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-10-04T04:56:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-10-04T04:56:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83425", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomalaisilla elintarvikkeilla on kysynt\u00e4\u00e4 maailmalla, mutta erityisesti EU-alueelle kohdentuu merkitt\u00e4v\u00e4\nosuus Suomen elintarvikeviennist\u00e4. Etenkin suomalaiset raaka-aineet ja kehittynyt elintarviketeknologia\nkiinnostaa vientimaita. EU-alueelta Saksan markkina-alue onkin yksi Suomen p\u00e4\u00e4kohteista, jossa vienti\u00e4\non yh\u00e4 mahdollista kasvattaa.\nT\u00e4ss\u00e4 maisterintutkielmassa selvitet\u00e4\u00e4n keskeisi\u00e4 identiteettej\u00e4, joita suomalaisyritykset rakentavat heid\u00e4n\nsaksankielisiss\u00e4\u00e4n yritystarinoissaan. Tutkimuksen materiaalina toimii Juustoportin, Suomisen Maidon ja\n3 Kaverin kotisivuilta l\u00f6ytyv\u00e4t yritystarinat. T\u00e4m\u00e4n lis\u00e4ksi tutkielma keskittyy siihen, miten identiteetit\nrakentuvat kielellisesti sek\u00e4 siihen, mit\u00e4 yht\u00e4l\u00e4isyyksi\u00e4 ja eroja rakennetuissa yritysidentiteeteiss\u00e4 voidaan\nhavaita. Koska kaikki kolme yrityst\u00e4 toimivat samalla alalla, voidaan yritysten kohderyhm\u00e4n\u00e4 pit\u00e4\u00e4\nkuluttajia, jotka k\u00e4ytt\u00e4v\u00e4t sek\u00e4 maito- ett\u00e4 kasvipohjaisia tuotteita tai molempia n\u00e4ist\u00e4. N\u00e4in ollen yritysten\nkohderyhm\u00e4 ei ainakaan yksin\u00e4\u00e4n selit\u00e4 rakennettujen identiteettien havaittuja eroavaisuuksia.\nYritystarinoista l\u00f6ydettiin nelj\u00e4 keskeist\u00e4 identiteetti\u00e4: pohjoismaalainen identiteetti, intohimoinen tuottaja\n-identiteetti, vastuullisuusidentiteetti ja suunnann\u00e4ytt\u00e4j\u00e4identiteetti. Sek\u00e4 pohjoismaalainen ett\u00e4\nintohimoinen tuottaja -identiteetti olivat l\u00f6ydett\u00e4viss\u00e4 jokaisen yrityksen yritystarinasta. Kuitenkin vain\nSuomisen Maidon yritystarinassa rakennettiin vastuullisuus- ja suunnann\u00e4ytt\u00e4j\u00e4identiteetti\u00e4. Yritykset\nrakensivat tavoittelemiaan identiteettej\u00e4 niin tietyill\u00e4 sis\u00e4ll\u00f6llisill\u00e4 kuin kielellisill\u00e4kin valinoilla. T\u00e4m\u00e4n\nlis\u00e4ksi analyysissa k\u00e4vi ilmi, ett\u00e4 yritykset hy\u00f6dynsiv\u00e4t vahvasti nykyaikaista viestint\u00e4tapaa eli\ntarinankerrontaa (storytelling) identiteettiens\u00e4 rakentamisessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-10-04T04:56:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-10-04T04:56:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "storytelling", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritystarinat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201eUnd wir lieben Eiscreme\u201c : Diskursanalyse der konstruierten Identit\u00e4ten in den Unternehmensgeschichten dreier finnischer Lebensmittelunternehmen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202210044769", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Saksan kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "German Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "308", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|