Greenwashing : consumer perspective

Greenwashing consumer perspective

Greenwashing has become a sophisticated issue of green marketing. The demand for green products increases from consumers so does greenwashing. Greenwashing is a misleading practice, which is widely used by companies, and aims to lure customers into assuming they are offered environmental-friendly pr...

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Bibliographic Details
Main Author: Butyrchik, Violetta
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
green marketing
greenwashing
consumer scepticism
Yrittäjyys
Entrepreneurship
20422
markkinointi
kuluttajat
kvalitatiivinen tutkimus
kuluttajakäyttäytyminen
marketing
consumers
qualitative research
consumer behaviour
Online Access: https://jyx.jyu.fi/handle/123456789/81995

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