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[{"key": "dc.contributor.advisor", "value": "Asunta , Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ollila, Elina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-21T11:27:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-21T11:27:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81934", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli analysoida valtioneuvoston kanslian ja oikeusministeri\u00f6n vaalivaikuttamisesta\ntiedottavaa viestint\u00e4kampanjaa kev\u00e4\u00e4n 2019 eduskuntavaaleissa. Tutkielmassa tarkasteltiin\nsit\u00e4, miten viestint\u00e4kampanja rakensi luottamusta suomalaiseen vaalij\u00e4rjestelm\u00e4\u00e4n ja vastasi vihamielisen\nvaalivaikuttamisen uhkaan. Tutkielma toteutettiin laadullisena tutkimuksena. Aineisto\nkoostui valtioneuvoston kanslian ja oikeusministeri\u00f6n viestint\u00e4kampanjan materiaaleina toimineista\nviidest\u00e4 videosta, joilla tunnetut suomalaiset kertoivat n\u00e4kemyksi\u00e4\u00e4n suomalaisesta demokratiasta,\nvaalij\u00e4rjestelm\u00e4st\u00e4 ja vaalivaikuttamisesta.\nTutkielman teoreettinen viitekehys rakentui luottamuksen, tiedon v\u00e4\u00e4ristymien ja vaalivaikuttamisen\nymp\u00e4rille. Aineisto analysoitiin retorisen analyysin keinoin, jonka avulla pyrittiin l\u00f6yt\u00e4m\u00e4\u00e4n retorisia\nvalintoja, joilla luottamusta rakennettiin ja vaalivaikuttamista torjuttiin. Tutkielman tulosten mukaan\nvaltioneuvoston kanslian ja oikeusministeri\u00f6n viestint\u00e4kampanjassa korostettiin olemassa olevaa,\nvahvaa kansallista narratiivia. Kampanja rakentui sidosmuotoisen, yhteis\u00f6llisyytt\u00e4 ja yhtenev\u00e4isyytt\u00e4\nkorostavan argumentoinnin varaan, joka rakentui arvopohjaisille premisseille. Kampanjan yleis\u00f6suhde\noli sitova. Vaalivaikuttamista tai vaaleihin kohdistuvia uhkia ei mainittu.\nKaikki yhteiskunnallinen toiminta rakentuu luottamukselle, joka on abstraktio. Tulosten mukaan\navoin, selke\u00e4 ja l\u00e4pin\u00e4kyv\u00e4 viranomaisten viestint\u00e4 niin vaaleista kuin muistakin yhteiskunnallisista\nasioista edesauttaa ja yll\u00e4pit\u00e4\u00e4 luottamusta. Suomalaisen yhteiskunnan keskin\u00e4isluottamus on kansainv\u00e4lisesti\nmitaten varsin korkea, eik\u00e4 vaikuttamisyritykset ole toistaiseksi sit\u00e4 onnistuneet merkitt\u00e4v\u00e4sti\nrapauttamaan.\nTutkielman tulokset vahvistavat k\u00e4sityst\u00e4 siit\u00e4, ett\u00e4 suomalaiset demokraattiset prosessit ovat selkeit\u00e4\nja luotettavia. Tutkielma lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 viestinn\u00e4n merkityksest\u00e4 yhteiskunnallisen luottamuksen\nrakentamiselle, ja millaisia haasteita muuttuva informaatioymp\u00e4rist\u00f6 viestinn\u00e4lle asettaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-21T11:27:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-21T11:27:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "39", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Luottamuksella vaikuttamista vastaan : valtioneuvoston kanslian ja oikeusministeri\u00f6n viestint\u00e4kampanja vuoden 2019 eduskuntavaaleissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206213541", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "informaatiovaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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