Social media usage among generation Z in a sport event
Social media in today’s world continues to grow its popularity. Its use is no more limited to a specific time or place making it a new element in everything that we do. This Master’s Thesis examines social media use in a sport event context. The event examined is the European Olympic Festival (EYOF)...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/81911 |