Social media usage among generation Z in a sport event

Social media usage among generation Z in a sport event

Social media in today’s world continues to grow its popularity. Its use is no more limited to a specific time or place making it a new element in everything that we do. This Master’s Thesis examines social media use in a sport event context. The event examined is the European Olympic Festival (EYOF)...

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Bibliographic Details
Main Author: Heiskanen, Elina
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
Markkinointi
Marketing
20423
laatu
palvelut
z-sukupolvi
sosiaalinen media
tapahtumat
markkinointi
liikuntatapahtumat
urheilu
nuoret
quality
services
generation z
social media
events
marketing
sports events
sports
young people
Online Access: https://jyx.jyu.fi/handle/123456789/81911

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