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[{"key": "dc.contributor.advisor", "value": "Marttiin, Pentti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Paananen, Satu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-20T09:52:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-20T09:52:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81892", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n kandidaatintutkielman tavoitteena on tutkia\nsis\u00e4isen hakukoneoptimoinnin toteutuskeinoja verkkosivuilla. Nykyaikana valtaosa verkkoliikenteest\u00e4 tapahtuu hakukoneiden kautta, ja eri verkkosivut voivat kilpailla sijoituksesta hakutulossivulla tietyill\u00e4 hakusanoilla. Sen vuoksi on ratkaisevaa ymm\u00e4rt\u00e4\u00e4, miten oma verkkosivu voidaan saada sijoittumaan korkeammalle hakutuloksissa muun muassa parantamalla sivuston rakennetta, k\u00e4ytett\u00e4vyytt\u00e4 ja sis\u00e4ll\u00f6n laatua. Tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi hakukoneiden toimintaa ja hakukoneoptimoinnin k\u00e4sitett\u00e4, sek\u00e4 esitell\u00e4\u00e4n sis\u00e4isen hakukoneoptimoinnin toteutuskeinoja. Tutkielma toteutettiin kuvailevana kirjallisuuskatsauksena vastaten tutkimuskysymykseen \u201dmill\u00e4 keinoilla sis\u00e4ist\u00e4 hakukoneoptimointia voidaan toteuttaa verkko-sivustolla?\u201d. Tutkielmassa on hy\u00f6dynnetty aihealueen aikaisempaa tutkimusta ja tieteellist\u00e4 kirjallisuutta. Tutkielmassa havaitaan, ett\u00e4 hyvi\u00e4 sis\u00e4isen hakukoneoptimoinnin keinoja on runsaasti, joita kokonaisvaltaisesti toteutettaessa voidaan onnistuneesti nostaa hakukonesijoitusta korkeammaksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The aim of this bachelor\u2019s thesis is to investigate the implementation of on-page search engine optimization on websites. The majority of web traffic is driven by search engines, and websites can compete for ranking on the search results page for specific keywords. It is therefore crucial to understand how to get your website to rank higher in search results, for example by improving the website\u2019s structure, usability and quality of content. The thesis will discuss the functioning of search engines and the concept of search engine optimization, as well as present ways of implementing on-page search engine optimization. The thesis was carried out as a descriptive literature review answering the research question \"what are the ways to implement on-page search engine optimization on a website?\". The thesis has made use of previous research and scientific literature in the field. The thesis finds that there is a wide range of on-page search engine optimization techniques that, when implemented holistically, can successfully increase search engine ranking.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-20T09:52:18Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-20T09:52:18Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkosivujen optimointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen hakukoneoptimointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkosivujen sis\u00e4isen hakukoneoptimoinnin keinot", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206203501", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "optimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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