Exploring the antecedents of e-loyalty and eWOM in the context of food delivery application services in Finland

The novelty introduced by food delivery applications to meals provided by restaurants has created a new customer experience due to its unique properties. Nevertheless, harnessing the full potential of such a service requires a deep understanding of the factors that lead to desired behavioral consequ...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Mattayev, Mark
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/81668