National identity in the internationalization context a case study with Harvia Sauna & Spa

. The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strat...

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Main Author: Fix, Nathaniel
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/81617
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author Fix, Nathaniel
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Fix, Nathaniel Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Fix, Nathaniel Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Fix, Nathaniel
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description . The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strategic ambitions throughout the internationalization process? In a unique case study of Finnish national identity within Harvia Sauna & Spa, I approach this question from the foundation of the strategy-identity nexus and aim to produce theory that is generalizable to other cases. My findings suggest that national identity may play a more dynamic role than previously believed, as tensions emerge throughout the process of internationalization, various realignment mechanisms transform the organization’s sense of national identity.
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spellingShingle Fix, Nathaniel National identity in the internationalization context : a case study with Harvia Sauna & Spa organizational identity strategy-identity nexus realignment globalization Yrittäjyys Entrepreneurship 20422 globalisaatio kansallinen identiteetti strategiat saunat globalisation national identity strategies saunas
title National identity in the internationalization context : a case study with Harvia Sauna & Spa
title_full National identity in the internationalization context : a case study with Harvia Sauna & Spa
title_fullStr National identity in the internationalization context : a case study with Harvia Sauna & Spa National identity in the internationalization context : a case study with Harvia Sauna & Spa
title_full_unstemmed National identity in the internationalization context : a case study with Harvia Sauna & Spa National identity in the internationalization context : a case study with Harvia Sauna & Spa
title_short National identity in the internationalization context
title_sort national identity in the internationalization context a case study with harvia sauna spa
title_sub a case study with Harvia Sauna & Spa
title_txtP National identity in the internationalization context : a case study with Harvia Sauna & Spa
topic organizational identity strategy-identity nexus realignment globalization Yrittäjyys Entrepreneurship 20422 globalisaatio kansallinen identiteetti strategiat saunat globalisation national identity strategies saunas
topic_facet 20422 Entrepreneurship Yrittäjyys globalisaatio globalisation globalization kansallinen identiteetti national identity organizational identity realignment saunas saunat strategiat strategies strategy-identity nexus
url https://jyx.jyu.fi/handle/123456789/81617 http://www.urn.fi/URN:NBN:fi:jyu-202206103225
work_keys_str_mv AT fixnathaniel nationalidentityintheinternationalizationcontextacasestudywithharviasaunaspa