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[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kallioniemi, Juho", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-08T07:02:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-08T07:02:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81562", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Freemium-liiketoimintamallia hy\u00f6dynt\u00e4v\u00e4t mobiilipelit ovat eritt\u00e4in suosittuja sovelluskaupoissa ja hyvin tuottavia niiden kehitt\u00e4jille ja julkaisijoille. Mobiiliymp\u00e4rist\u00f6ss\u00e4 uuteen peliin vaihtaminen on kuitenkin helppoa pelien ollessa ilmaisia ladata ja kokeilla. Kuluttajien vaihtok\u00e4ytt\u00e4ytymist\u00e4 ei kuitenkaan ole tutkittu mobiilipelien kontekstissa. Vaihtok\u00e4ytt\u00e4ytymisen ymm\u00e4rt\u00e4minen auttaisi kehitt\u00e4ji\u00e4 ottamaan vaihtoon vaikuttavat tekij\u00e4t huomioon freemium-mallin toteutuksessa ja pelin suunnittelussa ja siten parantamaan asiakaspysyvyytt\u00e4 ja -hankintaa. T\u00e4m\u00e4n tutkimuksen tarkoitus on l\u00f6yt\u00e4\u00e4, mit\u00e4 n\u00e4m\u00e4 vaihtok\u00e4ytt\u00e4ytymiseen vaikuttavat tekij\u00e4t ovat freemium-mobiilipeleiss\u00e4 ja miten ne n\u00e4ytt\u00e4ytyv\u00e4t kuluttajien vaihtop\u00e4\u00e4t\u00f6ksess\u00e4. Tutkimuksen toteutustapa on kirjallisuuskatsaus ja kvalitatiivinen kyselytutkimus, jossa sovelletaan critical incident technique -menetelm\u00e4\u00e4. Tutkimuksen keskeisten tulosten mukaan kuluttajien vaihtok\u00e4ytt\u00e4ytymiseen freemium-mobiilipelien v\u00e4lill\u00e4 vaikuttavat tekij\u00e4t voidaan jakaa karkeasti sosiaalisiin, liiketoimintamallikeskeisiin, pelisuunnittelukeskeisiin ja sitoutumiskeskeisiin. N\u00e4iden lis\u00e4ksi vaikuttavana ja yleisesti hyv\u00e4ksytty\u00e4 push-pull-mooringviitekehyst\u00e4 laajentavana tekij\u00e4n\u00e4 havaitaan osittainen vaihtok\u00e4ytt\u00e4ytyminen kokeilu- ja yhdistelyk\u00e4ytt\u00e4ytymisen muodossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mobile games utilizing the freemium business model have become increasingly popular in mobile app stores and can be incredibly profitable for their developers and publishers. In the mobile environment, switching to a new game is easy due to games being free to download and trial. Despite this, consumer switching behavior in the context of mobile games has not currently been studied. Developing an understanding of consumer switching behavior would be helpful for service providers to recognize the effect of switching-related factors in game design. This could have implications for customer retention and acquisition. The objective of this study is to identify the factors correlating with consumer switching behavior in the context of freemium mobile games. The study is conducted as a literature review and followed by a qualitative survey applying the critical incident technique interview method. According to the essential findings of the study, the factors influencing consumer switching behavior in freemium mobile games can be divided into social, business model specific, game design specific, and engagement specific factors. In addition, partial switching behavior in the form of trialing behavior and combining behavior is found to play a role in it and extend the widely accepted push-pull-mooring framework.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-08T07:02:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-08T07:02:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "78", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer switching behavior", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "freemium", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "trialing behavior", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "combining behavior", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206083175", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilisovellukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoimintamallit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiililaitteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ilmaispelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaaliset pelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile apps", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business models", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile devices", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "free-to-play games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digital games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile services", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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