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[{"key": "dc.contributor.advisor", "value": "Skippari, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kitinoja, Joni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-07T12:41:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-07T12:41:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81541", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teknologisen kehityksen my\u00f6t\u00e4 yritykset ovat tuoneet useita erilaisia kanavia, joiden \nkautta kuluttajat voivat olla vuorovaikutuksessa yritysten kanssa. Kanavien lis\u00e4\u00e4ntyess\u00e4 \nkanavien v\u00e4linen yhteistoiminta ei ole kuitenkaan kehittynyt samaa tahtia, joten asiakaskokemus on voinut jopa heikenty\u00e4 yrityksen tarjoamien kanavien lis\u00e4\u00e4ntyess\u00e4. Op timaalisen asiakaskokemuksen rakentamiseksi usean eri kanavan v\u00e4lill\u00e4 tarvitaan tiet\u00e4myst\u00e4 kanavien v\u00e4lisen toiminnan integraatiosta, josta on toistaiseksi hyvin rajatusti tieteellist\u00e4 tutkimusta saatavilla.\nT\u00e4ss\u00e4 tutkimuksessa tavoitteena on tutkia, miten kanavaintegraation laatu vaikuttaa\nasiakaskokemuksen kognitiiviseen ja affektiiviseen ulottuvuuteen B2C kontekstissa, ja \nmiten t\u00e4t\u00e4 kautta syntynyt asiakaskokemus vaikuttaa kuluttajan aikomukseen k\u00e4ytt\u00e4\u00e4 \nkaikkikanavaisen yrityksen palvelua. Lis\u00e4ksi tavoitteena on selvitt\u00e4\u00e4 vaikuttaako kanavaintegraation laatu vahvemmin asiakaskokemuksen affektiiviseen vai kognitiiviseen \nulottuvuuteen.\nTutkimus toteutettiin kvantitatiivisin menetelmin analysoimalla kyselylomakkeen avul la ker\u00e4tty numeerinen aineisto. Tutkimuksen aineisto ker\u00e4ttiin l\u00e4hett\u00e4m\u00e4ll\u00e4 elektroninen \nkyselylomake Power Finland Oy:n asiakkaille viikoittaisen uutiskirjeen mukana. Kyse lyyn saatiin 156 hyv\u00e4ksytty\u00e4 vastausta, ja vastaukset analysoitiin k\u00e4ytt\u00e4m\u00e4ll\u00e4 SPSS- ja \nSmartPLS 3.0 ohjelmistoa.\nTutkimuksen tuloksista k\u00e4y ilmi, ett\u00e4 kanavaintegraation laatu muodostuu useasta \nalemman luokan ulottuvuudesta, ja kanavaintegraation laatu vaikuttaa positiivisesti \nasiakaskokemuksen kognitiiviseen ja affektiiviseen ulottuvuuteen. Kanavaintegraation \nlaadulla oli hieman vahvempi vaikutus asiakaskokemuksen kognitiiviseen ulottuvuuteen kuin affektiiviseen ulottuvuuteen. Lis\u00e4ksi tutkimuksen tulokset vahvistivat, ett\u00e4 \nkanavaintegraation laadun kautta syntyneell\u00e4 asiakaskokemuksella on positiivinen vaikutus kuluttajan aikomukseen k\u00e4ytt\u00e4\u00e4 kaikkikanavaisen yrityksen palveluja uudelleen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-07T12:41:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-07T12:41:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kanavaintegraatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kaikkikanavaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "monikanavaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6aikomus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kanavaintegraation laadun vaikutus asiakaskokemukseen ja kaikkikanavaiseen k\u00e4ytt\u00f6aikomukseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206073154", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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