Commodification of Tibetan culture by socially mediated place branding
This study analysed the tourism-oriented place branding videos of a state- controlled Tibetan celebrity published via social media. The analysis applied multimodal discourse analysis as the methodological tool to examine the features and settings to discursively construct Tibetan culture on popular...
| Päätekijä: | |
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2022
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/81459 |