Commodification of Tibetan culture by socially mediated place branding

Commodification of Tibetan culture by socially mediated place branding

This study analysed the tourism-oriented place branding videos of a state- controlled Tibetan celebrity published via social media. The analysis applied multimodal discourse analysis as the methodological tool to examine the features and settings to discursively construct Tibetan culture on popular...

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Bibliographic Details
Main Author: Miao, Yuanke
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
commodification of culture
place branding
multimodal discourse analysis
Intercultural Communication (maisteriohjelma)
Master's Degree Programme in Intercultural Communication
3134
tuotteistus
brändäys
kulttuuri
sosiaalinen media
matkailu
productisation
branding
culture
social media
tourism
Online Access: https://jyx.jyu.fi/handle/123456789/81459

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