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1799744662720741376
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annif_keywords_txtF_mv |
brands
business-to-business marketing
licences (permits)
branding
enterprises
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annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p12743
http://www.yso.fi/onto/yso/p16495
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p3128
|
author |
Kivimaa, Onni
|
author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
|
author_facet |
Kivimaa, Onni
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Kivimaa, Onni
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author_sort |
Kivimaa, Onni
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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jyx
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Taloustieteet
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Kauppakorkeakoulu
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2022-04-08T20:00:35Z
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Pro gradu
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Opinnäyte
Maisterivaiheen työ
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1
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Kivimaa, Onni
How does a licensing business manage its brand through third party B2B relationships
licensing
business relationship
arvonluonti
brändit
markkinointi
yritysmarkkinointi
brändäys
suhdemarkkinointi
value creation
brands
marketing
business-to-business marketing
branding
relationship marketing
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_80530&index=0&size=large
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title |
How does a licensing business manage its brand through third party B2B relationships
|
title_full |
How does a licensing business manage its brand through third party B2B relationships
|
title_fullStr |
How does a licensing business manage its brand through third party B2B relationships
How does a licensing business manage its brand through third party B2B relationships
|
title_full_unstemmed |
How does a licensing business manage its brand through third party B2B relationships
How does a licensing business manage its brand through third party B2B relationships
|
title_short |
How does a licensing business manage its brand through third party B2B relationships
|
title_sort |
how does a licensing business manage its brand through third party b2b relationships
|
title_txtP |
How does a licensing business manage its brand through third party B2B relationships
|
topic |
licensing
business relationship
arvonluonti
brändit
markkinointi
yritysmarkkinointi
brändäys
suhdemarkkinointi
value creation
brands
marketing
business-to-business marketing
branding
relationship marketing
|
topic_facet |
arvonluonti
branding
brands
brändit
brändäys
business relationship
business-to-business marketing
licensing
marketing
markkinointi
relationship marketing
suhdemarkkinointi
value creation
yritysmarkkinointi
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https://jyx.jyu.fi/handle/123456789/80530
http://www.urn.fi/URN:NBN:fi:jyu-202204082211
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AT kivimaaonni howdoesalicensingbusinessmanageitsbrandthroughthirdpartyb2brelationships
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