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author Kivimaa, Onni
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Kivimaa, Onni Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Kivimaa, Onni
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spellingShingle Kivimaa, Onni How does a licensing business manage its brand through third party B2B relationships licensing business relationship arvonluonti brändit markkinointi yritysmarkkinointi brändäys suhdemarkkinointi value creation brands marketing business-to-business marketing branding relationship marketing
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title How does a licensing business manage its brand through third party B2B relationships
title_full How does a licensing business manage its brand through third party B2B relationships
title_fullStr How does a licensing business manage its brand through third party B2B relationships How does a licensing business manage its brand through third party B2B relationships
title_full_unstemmed How does a licensing business manage its brand through third party B2B relationships How does a licensing business manage its brand through third party B2B relationships
title_short How does a licensing business manage its brand through third party B2B relationships
title_sort how does a licensing business manage its brand through third party b2b relationships
title_txtP How does a licensing business manage its brand through third party B2B relationships
topic licensing business relationship arvonluonti brändit markkinointi yritysmarkkinointi brändäys suhdemarkkinointi value creation brands marketing business-to-business marketing branding relationship marketing
topic_facet arvonluonti branding brands brändit brändäys business relationship business-to-business marketing licensing marketing markkinointi relationship marketing suhdemarkkinointi value creation yritysmarkkinointi
url https://jyx.jyu.fi/handle/123456789/80530 http://www.urn.fi/URN:NBN:fi:jyu-202204082211
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