How does a licensing business manage its brand through third party B2B relationships
Brand licensing in the consumer product market is an interesting topic yet there has not been much research done about it. As a business type it requires understanding of both B2B and B2C markets as it consists of both B2B relationships and relationships with the consumers. Relationship management a...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/80530 |