How does a licensing business manage its brand through third party B2B relationships

Bibliographic Details
Main Author:	Kivimaa, Onni
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2022
Subjects:	licensing business relationship arvonluonti brändit markkinointi yritysmarkkinointi brändäys suhdemarkkinointi value creation brands marketing business-to-business marketing branding relationship marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/80530

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