Intertextual references to films and television series in advertising : a qualitative content analysis of types of references and their roles in persuasion

Intertextual references to films and television series in advertising a qualitative content analysis of types of references and their roles in persuasion

Bibliographic Details
Main Author: Iiliäinen, Tiia
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
mainonta
sisällönanalyysi
suostuttelu
intertekstuaalisuus
advertising
content analysis
persuasion
intertextuality
Online Access: https://jyx.jyu.fi/handle/123456789/80484
Description
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