Intertextual references to films and television series in advertising a qualitative content analysis of types of references and their roles in persuasion

Bibliographic Details
Main Author:	Iiliäinen, Tiia
Other Authors:	Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format:	Master's thesis
Language:	eng
Published:	2022
Subjects:	mainonta sisällönanalyysi suostuttelu intertekstuaalisuus advertising content analysis persuasion intertextuality
Online Access:	https://jyx.jyu.fi/handle/123456789/80484

Internet

https://jyx.jyu.fi/handle/123456789/80484