_version_ 1809901112454545408
annif_keywords_txtF_mv marketing processes customer orientation marketing research sales promotion
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p5878 http://www.yso.fi/onto/yso/p2111 http://www.yso.fi/onto/yso/p7613 http://www.yso.fi/onto/yso/p13560 http://www.yso.fi/onto/yso/p9477
author Peuhkuri, Alvar
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Peuhkuri, Alvar Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Peuhkuri, Alvar
author_sort Peuhkuri, Alvar
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
first_indexed 2022-03-23T21:03:50Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Account-based marketing concept and process</title><creator>Peuhkuri, Alvar</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">account-based marketing</subject><subject type="other">ABM</subject><subject type="other">marketing automation</subject><subject type="other">CRM</subject><subject type="yso">asiakkuudenhallinta</subject><subject type="yso">markkinointi</subject><subject type="yso">yritysmarkkinointi</subject><subject type="yso">yritysstrategiat</subject><subject type="yso">digitaalinen markkinointi</subject><subject type="yso">customer relationship management</subject><subject type="yso">marketing</subject><subject type="yso">business-to-business marketing</subject><subject type="yso">corporate strategies</subject><subject type="yso">digital marketing</subject><available>2022-03-23T07:35:16Z</available><issued>2021</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/80305</identifier><identifier type="urn">URN:NBN:fi:jyu-202203232004</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accessrights" lang="fi">Tekij&#xE4; ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv&#xE4;skyl&#xE4;n yliopiston kirjaston arkistoty&#xF6;semalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..</rights><rights type="accessrights" lang="en">The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv&#xE4;skyl&#xE4; University Library (https://kirjasto.jyu.fi/collections/archival-workstation).</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202203232004</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/80305/1/URN%3aNBN%3afi%3ajyu-202203232004.pdf" name="URN:NBN:fi:jyu-202203232004.pdf" type="application/pdf" length="1375415" sequence="1"/><recordID>123456789_80305</recordID></qualifieddc>
id jyx.123456789_80305
language eng
last_indexed 2024-09-03T10:51:37Z
main_date 2021-01-01T00:00:00Z
main_date_str 2021
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/80305\/1\/URN%3aNBN%3afi%3ajyu-202203232004.pdf","text":"URN:NBN:fi:jyu-202203232004.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 20423
publication_first_indexed 2021-03-23T21:03:50Z
publishDate 2021
record_format qdc
source_str_mv jyx
spellingShingle Peuhkuri, Alvar Account-based marketing concept and process account-based marketing ABM marketing automation CRM asiakkuudenhallinta markkinointi yritysmarkkinointi yritysstrategiat digitaalinen markkinointi customer relationship management marketing business-to-business marketing corporate strategies digital marketing
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_80305&index=0&size=large
title Account-based marketing concept and process
title_full Account-based marketing concept and process
title_fullStr Account-based marketing concept and process Account-based marketing concept and process
title_full_unstemmed Account-based marketing concept and process Account-based marketing concept and process
title_short Account-based marketing concept and process
title_sort account based marketing concept and process
title_txtP Account-based marketing concept and process
topic account-based marketing ABM marketing automation CRM asiakkuudenhallinta markkinointi yritysmarkkinointi yritysstrategiat digitaalinen markkinointi customer relationship management marketing business-to-business marketing corporate strategies digital marketing
topic_facet ABM CRM account-based marketing asiakkuudenhallinta business-to-business marketing corporate strategies customer relationship management digitaalinen markkinointi digital marketing marketing marketing automation markkinointi yritysmarkkinointi yritysstrategiat
url https://jyx.jyu.fi/handle/123456789/80305 http://www.urn.fi/URN:NBN:fi:jyu-202203232004
work_keys_str_mv AT peuhkurialvar accountbasedmarketingconceptandprocess