Account-based marketing concept and process

Bibliographic Details
Main Author:	Peuhkuri, Alvar
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	account-based marketing ABM marketing automation CRM asiakkuudenhallinta markkinointi yritysmarkkinointi yritysstrategiat digitaalinen markkinointi customer relationship management marketing business-to-business marketing corporate strategies digital marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/80305

Internet

https://jyx.jyu.fi/handle/123456789/80305