| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Lievonen, Matias", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Leskinen, Anna-Riikka", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-03-14T12:41:30Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-03-14T12:41:30Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/80115", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Asiakkailla on nyky\u00e4\u00e4n merkitt\u00e4v\u00e4 vaikuttajan rooli verkkoyhteis\u00f6iss\u00e4. Asiakkaat hy\u00f6dynt\u00e4v\u00e4t k\u00e4ytt\u00e4jien luomaa sis\u00e4lt\u00f6\u00e4 tuotteiden ja palveluiden keskeisen\u00e4 tiedonl\u00e4hteen\u00e4. K\u00e4ytt\u00e4jien luoma negatiivinen sis\u00e4lt\u00f6 on luonteeltaan tarttuvaa ja laajasti levi\u00e4v\u00e4\u00e4, mik\u00e4 voi vaikuttaa haitallisesti organisaatioihin ja br\u00e4ndeihin. Aiempien tutkimusten perusteella tarvittiin lis\u00e4tutkimusta negatiivisen sitoutumisen intensiteettitasoista ja keskustelun levi\u00e4misest\u00e4. \n\nT\u00e4m\u00e4n tutkimuksen tarkoituksena oli tutkia br\u00e4ndiin liittyv\u00e4\u00e4 negatiivista sitoutumista ja spillover-efekti\u00e4 sosiaalisessa mediassa. Pyrkimyksen\u00e4 oli kuvata erilaisia negatiivisen valenssin vaikuttamisk\u00e4ytt\u00e4ytymisen muotoja (NVIB) sek\u00e4 keskustelun levi\u00e4mist\u00e4 kanavasta toiseen spillover-efektin\u00e4 coping- eli hallintakeinojen kautta. Tavoitteena oli tarkastella kuluttajien erilaisia tapoja hallita stressi\u00e4 ja negatiivisia tunteita sek\u00e4 NVIB:n intensiteettitasoja, jotta voitaisiin ymm\u00e4rt\u00e4\u00e4, miten ihmiset ilmaisevat negatiivisuutta.\n\nT\u00e4m\u00e4 kvalitatiivinen tapaustutkimus yhdist\u00e4\u00e4 sek\u00e4 teorial\u00e4ht\u00f6ist\u00e4 ett\u00e4 teoriaohjaavaa sis\u00e4ll\u00f6nanalyysia. Tutkimuksen analyyttinen viitekehys koostuu Azerin ja Alexanderin (2020, 2018) kehitt\u00e4m\u00e4st\u00e4 NVIB-mallista sek\u00e4 Duhachekin (2005) ja Jinin (2010) kehitt\u00e4mist\u00e4 hallintakeinojen strategioista. Tutkimusaineistosta valittiin 600 viesti\u00e4, joiden avulla tarkasteltiin Applen \u00e4lypuhelinten latausongelmaan liittyv\u00e4\u00e4 #Chargegate-keskustelua vuodelta 2018. Keskustelua analysoitiin ja verrattiin YouTubessa, Instagramissa ja Twitteriss\u00e4.\n\nTulokset osoittavat, ett\u00e4 kaikissa kanavissa k\u00e4ytettiin eniten NVIB:n ep\u00e4suoria muotoja ja kognitiivisia hallintakeinoja. Erottavana tekij\u00e4n\u00e4 oli, ett\u00e4 NVIB:n tunneilmaisut ja emotionaaliset hallintakeinot olivat yleisi\u00e4 YouTubessa ja Instagramissa, kun taas Twitteriss\u00e4 niit\u00e4 k\u00e4ytettiin harvoin. Twitteriss\u00e4 sen sijaan keskityttiin tiedon jakamiseen ilman tunneilmaisuja. Negatiivinen sitoutuminen levisi tehokkaasti, mutta sen muodot vaihtelivat eri kanavissa. T\u00e4m\u00e4 tutkimus korostaa kriisiss\u00e4 yleis\u00f6n n\u00e4k\u00f6kulman ja tarpeiden huomioimista organisaation kriisinhallinnan tehostamiseksi ja parantamiseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nowadays customers have a significant influencing role on online social networks. Customers utilise user-generated content as a prime source of information about products and services. Negative user-generated content is contagious and viral in nature, and it may have a detrimental impact on organizations and brands. Based on previous studies, further research was needed on different intensity levels of negative engagement and the spillover of discussion.\n\nThe purpose of this study was to examine brand-related negative engagement and the spillover effect on social media. The objective was to describe different forms of negatively valenced influencing behavior (NVIB) and the spread of discussion from one channel to another using the spillover effect through coping categories. The aim was to study the different ways that consumers cope with stress and negative emotions as well as intensity levels of NVIB to understand how people say things negatively.\n\nThis qualitative case study combines both theory-based and theory-driven content analysis. The analytical framework of the study consists of NVIB developed by Azer and Alexander (2020, 2018) and the coping strategy framework developed by Duhachek (2005) and Jin (2010). 600 posts were chosen from the research data and used to study the #Chargegate discussions related to Apple\u2019s smartphone charger issue in 2018. The discussion was analyzed and compared on YouTube, Instagram, and Twitter.\n\nThe results show that indirect discrediting form of NVIB and cognitive coping strategies were the most used in all channels. The distinguishing factor was that the emotional expressions of NVIB and the emotional coping strategies were common on YouTube and Instagram, while they were rarely used on Twitter. Instead, Twitter focused on sharing information without emotion. Hence, the negative engagement spilled effectively, but its form varied from channel to channel. This study emphasizes considering the perspective and the needs of the public in a crisis to improve the organization\u2019s effective crisis management.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-03-14T12:41:30Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-03-14T12:41:30Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "88", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "brand engagement", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "coping", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "negative engagement", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "spillover effect", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Brand-related negative engagement and spillover effect on social media", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202203141821", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitoutuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "negatiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "selviytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brands", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online communities", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "branding", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "committing oneself", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "negativity", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "coping", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|