Brand-related negative engagement and spillover effect on social media

Brand-related negative engagement and spillover effect on social media

Bibliographic Details
Main Author: Leskinen, Anna-Riikka
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
brand engagement
coping
negative engagement
spillover effect
sosiaalinen media
Twitter
brändit
verkkoyhteisöt
brändäys
sitoutuminen
Instagram
negatiivisuus
selviytyminen
social media
brands
online communities
branding
committing oneself
negativity
Online Access: https://jyx.jyu.fi/handle/123456789/80115
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author Leskinen, Anna-Riikka
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043
author_facet Leskinen, Anna-Riikka Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043 Leskinen, Anna-Riikka
author_sort Leskinen, Anna-Riikka
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spellingShingle Leskinen, Anna-Riikka Brand-related negative engagement and spillover effect on social media brand engagement coping negative engagement spillover effect sosiaalinen media Twitter brändit verkkoyhteisöt brändäys sitoutuminen Instagram negatiivisuus selviytyminen social media brands online communities branding committing oneself negativity
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title Brand-related negative engagement and spillover effect on social media
title_full Brand-related negative engagement and spillover effect on social media
title_fullStr Brand-related negative engagement and spillover effect on social media Brand-related negative engagement and spillover effect on social media
title_full_unstemmed Brand-related negative engagement and spillover effect on social media Brand-related negative engagement and spillover effect on social media
title_short Brand-related negative engagement and spillover effect on social media
title_sort brand related negative engagement and spillover effect on social media
title_txtP Brand-related negative engagement and spillover effect on social media
topic brand engagement coping negative engagement spillover effect sosiaalinen media Twitter brändit verkkoyhteisöt brändäys sitoutuminen Instagram negatiivisuus selviytyminen social media brands online communities branding committing oneself negativity
topic_facet Instagram Twitter brand engagement branding brands brändit brändäys committing oneself coping negatiivisuus negative engagement negativity online communities selviytyminen sitoutuminen social media sosiaalinen media spillover effect verkkoyhteisöt
url https://jyx.jyu.fi/handle/123456789/80115 http://www.urn.fi/URN:NBN:fi:jyu-202203141821
work_keys_str_mv AT leskinenannariikka brandrelatednegativeengagementandspillovereffectonsocialmedia

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