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[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Viljanen, Simo", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-12-10T08:26:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-12-10T08:26:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/78930", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Markkinoilla on useita maksullisia streamauspalveluita jotka kesken\u00e4\u00e4n kilpailevat asiakkaista. Uusilla palveluilla voi olla haastavaa saada k\u00e4ytt\u00e4j\u00e4 vaihtamaan palvelua ja murtaa k\u00e4ytt\u00e4jien lojaalisuutta vanhempia palveluita kohtaan. Vaihtok\u00e4ytt\u00e4ytymist\u00e4 ja lojaalisuutta on tutkittu useita vuosikymmeni\u00e4, erilaisista tuotteista, erilaisiin palveluihin, viineist\u00e4 puhelinliittymiin. Internetin muutettua kaupank\u00e4ynti\u00e4 ja palvelujen muotoa, ovat my\u00f6s tutkimukset p\u00e4ivitt\u00e4neet itse\u00e4\u00e4n tilanteeseen jossa vanhoja k\u00e4sityksi\u00e4 ja mittaustapoja on ruvettu vahvasti kritisoimaan. Lojaalisuus rakentuu\nvaiheittain ajan ja tuotteen tai palvelun k\u00e4yt\u00f6n my\u00f6t\u00e4, se on usein vahvasti sidoksissa tyytyv\u00e4isyyteen. Erilaiset muurit kuten mahdolliset kulut, saatavuus ja kuluva aika ja vaiva, voivat vaikeuttaa tai est\u00e4\u00e4 palvelun vaihtamisen. Lojaalisuuteen vaikuttaa my\u00f6s palveluiden markkina-asema, k\u00e4ytt\u00e4j\u00e4n sosiaaliset verkostot ja mahdollisuus k\u00e4ytt\u00e4\u00e4 useita palveluita samaan aikaan. Tutkimus jakoi lojaalisuuden asenne- ja k\u00e4yt\u00f6spohjaisuuteen. Lojaalisuuden ominaisuuksina k\u00e4siteltiin my\u00f6s verkostovaikutusta ja monen palvelun samanta k\u00e4ytt\u00f6\u00e4. Asenne- ja k\u00e4yt\u00f6slojaalisuuksien v\u00e4lill\u00e4 todettiin ylemm\u00e4ll\u00e4 tasolla yhteys. Usean palvelun samanaikainen k\u00e4ytt\u00f6 on yleist\u00e4 ja usein hinta ei ole sille esteen\u00e4. Tyytyv\u00e4isimm\u00e4t k\u00e4ytt\u00e4j\u00e4t ovat usein aktiivisempia sosiaalisessa verkostossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "There exist multiple subscription based streaming services which compete with each other. It can be challenging for a newcomer to make a user switch service and break loyalty towards older service. Switching behavior and loyalty have been studied for decades including different products and services from wine to mobile phone service providers. As the internet has changed trading and the shape of the services, studies have also updated themselves to the point where old perceptions and ways of measurements have been strongly criticized. Loyalty is built in phases with time and use of a product or a service, it also strongly connects to satisfaction. Different barriers like possible costs, availability and used time and effort can complicate or prevent switching. Market position, users' social network and possibility to multi-home can have an effect on loyalty. This research divided loyalty to attention and behavior loyalty. Network effect and multi-homing was also used as a features for loyalty. Research found a higher level connection between attention and behavioral loyalty. Multi-homing is a common practice and most of the time price is not a barrier for it. Satisfied users are often active in social networks.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-12-10T08:26:23Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-12-10T08:26:23Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "switching behavior", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Subscription loyalty in video streaming services", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202112105919", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lojaalius", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakasuskollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suoratoistopalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "loyalty", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "customer satisfaction", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "customer loyalty", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "streaming services", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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