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customer information
customers
customership
enterprises
customer relationship management
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http://www.yso.fi/onto/yso/p20776
http://www.yso.fi/onto/yso/p3294
http://www.yso.fi/onto/yso/p8531
http://www.yso.fi/onto/yso/p3128
http://www.yso.fi/onto/yso/p8530
|
| author |
Horttanainen, Ella
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
|
| author_facet |
Horttanainen, Ella
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Horttanainen, Ella
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Horttanainen, Ella
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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jyx
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Taloustieteet
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Kauppakorkeakoulu
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Pro gradu
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Opinnäyte
Pro gradu
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1
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jyx.123456789_78665
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eng
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Horttanainen, Ella
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
customer data
reverse use of customer data
service-dominant logic
value co-creation
perceived value
attitude towards a service
payment intention
recommend intention
asiakastiedot
palvelut
asiakkuudenhallinta
asiakaslähtöisyys
palveluliiketoiminta
arvonluonti
markkinointi
customer information
services
customer relationship management
customer orientation
service business
value creation
marketing
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Markkinointi
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| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_78665&index=0&size=large
|
| title |
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
|
| title_full |
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
|
| title_fullStr |
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
|
| title_full_unstemmed |
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
|
| title_short |
From customer data to customer's data
|
| title_sort |
from customer data to customer s data reverse use of customer data as a tool for value co creation
|
| title_sub |
reverse use of customer data as a tool for value co-creation
|
| title_txtP |
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
|
| topic |
customer data
reverse use of customer data
service-dominant logic
value co-creation
perceived value
attitude towards a service
payment intention
recommend intention
asiakastiedot
palvelut
asiakkuudenhallinta
asiakaslähtöisyys
palveluliiketoiminta
arvonluonti
markkinointi
customer information
services
customer relationship management
customer orientation
service business
value creation
marketing
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arvonluonti
asiakaslähtöisyys
asiakastiedot
asiakkuudenhallinta
attitude towards a service
customer data
customer information
customer orientation
customer relationship management
marketing
markkinointi
palveluliiketoiminta
palvelut
payment intention
perceived value
recommend intention
reverse use of customer data
service business
service-dominant logic
services
value co-creation
value creation
|
| url |
https://jyx.jyu.fi/handle/123456789/78665
http://www.urn.fi/URN:NBN:fi:jyu-202111165678
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