APA-viite (7. p.)

Horttanainen, E., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). From customer data to customer's data: Reverse use of customer data as a tool for value co-creation.

Chicago-viite (17. p.)

Horttanainen, Ella, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, ja University of Jyväskylä. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.

MLA-viite (9. p.)

Horttanainen, Ella, et al. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.