APA (7th ed.) Citation

Horttanainen, E., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). From customer data to customer's data: Reverse use of customer data as a tool for value co-creation.

Chicago Style (17th ed.) Citation

Horttanainen, Ella, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.

MLA (9th ed.) Citation

Horttanainen, Ella, et al. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.