APA (7th ed.) Citation

Horttanainen, E., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). From customer data to customer's data: Reverse use of customer data as a tool for value co-creation.

Chicago Style (17th ed.) Citation

Horttanainen, Ella, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.

MLA (9th ed.) Citation

Horttanainen, Ella, et al. From Customer Data to Customer's Data: Reverse Use of Customer Data as a Tool for Value Co-creation. 2021.