Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank

Exploratory study on the adoption of social media into service innovation a case study of a Nigerian retail bank

Bibliographic Details
Main Author: Habila, Levi
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
service innovation
retail banking
TOE
TOE Framework
banking industry
omaksuminen
pankkipalvelut
sosiaalinen media
innovaatiot
adoption (cognition)
banking services
social media
innovations
Online Access: https://jyx.jyu.fi/handle/123456789/77370
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annif_keywords_txtF_mv innovations social media social innovations banks (monetary institutions) media
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author Habila, Levi
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Habila, Levi Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Habila, Levi
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spellingShingle Habila, Levi Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank service innovation retail banking TOE TOE Framework banking industry omaksuminen pankkipalvelut sosiaalinen media innovaatiot adoption (cognition) banking services social media innovations
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title Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank
title_full Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank
title_fullStr Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank
title_full_unstemmed Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank
title_short Exploratory study on the adoption of social media into service innovation
title_sort exploratory study on the adoption of social media into service innovation a case study of a nigerian retail bank
title_sub a case study of a Nigerian retail bank
title_txtP Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank
topic service innovation retail banking TOE TOE Framework banking industry omaksuminen pankkipalvelut sosiaalinen media innovaatiot adoption (cognition) banking services social media innovations
topic_facet TOE TOE Framework adoption (cognition) banking industry banking services innovaatiot innovations omaksuminen pankkipalvelut retail banking service innovation social media sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/77370 http://www.urn.fi/URN:NBN:fi:jyu-202108164534
work_keys_str_mv AT habilalevi exploratorystudyontheadoptionofsocialmediaintoserviceinnovationacasestudyofanigerianr

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