Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank

Exploratory study on the adoption of social media into service innovation a case study of a Nigerian retail bank

Social media has seen an exponential increase in use with over 2 billion active accounts. Thus, retail banks use the platform to market their products and services, create stronger brands, and develop innovative services. This study looks at how banks, specifically Guaranty Trust Bank in Nigeria, ha...

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Bibliographic Details
Main Author: Habila, Levi
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
service innovation
retail banking
TOE
TOE Framework
banking industry
Tietojärjestelmätiede
Information Systems Science
601
omaksuminen
pankkipalvelut
sosiaalinen media
innovaatiot
adoption (cognition)
banking services
social media
innovations
Online Access: https://jyx.jyu.fi/handle/123456789/77370

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