Exploratory study on the adoption of social media into service innovation : a case study of a Nigerian retail bank

Exploratory study on the adoption of social media into service innovation a case study of a Nigerian retail bank

Bibliographic Details
Main Author: Habila, Levi
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
service innovation
retail banking
TOE
TOE Framework
banking industry
omaksuminen
pankkipalvelut
sosiaalinen media
innovaatiot
adoption (cognition)
banking services
social media
innovations
Online Access: https://jyx.jyu.fi/handle/123456789/77370
Description
Description not available.

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