Role of website quality on online trust in e-commerce context

Since the proliferation of electronic commerce (e-commerce) in the late nineties, an increasing number of customers are taking advantage of its benefits such as convenient online shopping, product/service search, price comparisons etc. However, lack of trust is one of the greatest barriers to online...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Dhaugoda, Sabina
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/77314