Role of website quality on online trust in e-commerce context
Since the proliferation of electronic commerce (e-commerce) in the late nineties, an increasing number of customers are taking advantage of its benefits such as convenient online shopping, product/service search, price comparisons etc. However, lack of trust is one of the greatest barriers to online...
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Muut tekijät: | , , , , , |
Aineistotyyppi: | Pro gradu |
Kieli: | eng |
Julkaistu: |
2021
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Aiheet: | |
Linkit: | https://jyx.jyu.fi/handle/123456789/77314 |